SolarCity utilizes many best practice web optimization techniques, and may be the best-designed site we have reviewed thus far.
It clearly directs its audience, has visible and useful calls-to-action, and provides ample opportunities to increase engagement with its customers and potential customers. It accomplishes all of this while maintaining SEO best practices as well.
We will articulate all the things the site does well as a mold for other to follow and then point out the few areas for improvement (eg remove the large flash unit on the homepage).
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